Key art
that lands
Hero compositions, store moments, launch banners — the visual north star for your campaign.
Creative production for game studios
Make your game impossible to ignore.
You send the approved game art. We build the key art, gameplay graphics, operator banners and social formats — one launch-ready system for every screen.
Approved game assets in. 
Launch-ready creative system out.
-
01 / You send
Approved art pack
Logo, symbols, characters and source files.
-
02 / We build
One master visual
Key art, feature graphics, operator banners, launch adaptations.
-
03 / You receive
Every format, ready
Organized, launch-ready files for every placement.
01 · What we do
One idea.
Many lives.
Key art
Gameplay
with a pulse
Feature graphics and gameplay captures that make the best part of the game obvious in one second.
Every format,
on brand
Operator tiles, social cuts, sales collateral and multi-format adaptations that stay unmistakably yours.
Motion &
trailers
Add motion to the system when you need it. Scoped per project as an add-on.
02 · One source → many outputs
One master.
Every screen.
We build one approved visual direction, then make it behave across the exact placements your launch needs. Pick a game, pick a placement.
03 · Selected work
A little
beautiful chaos.
Built for the scroll, the lobby, the pitch deck, and every screen in between.
04 · Flagship case study — Casino Robbery
One game. A full launch system.
Casino Robbery was built as a complete launch-production system — more than 40 assets from one controlled visual direction across campaign, gameplay, operator, social and sales use.
- 40+
- Assets
- 10
- Asset categories
- 1
- Game world
01
Build the world.
Key art, characters and symbols that define the game.
02
Explain the game.
Feature graphics and gameplay context that show how it plays.
03
Ship the campaign.
Multi-format assets ready for real-world placements.
Delivery / source-ready40+
Deliverables from one controlled world.
05 · How it works
Fast enough
for the moment.
Clear steps. Quick feedback. A creative system your team can actually use.
- 01
Bring the build.
Send the approved game build, art pack, and the one thing you need players to feel.
- 02
Build the system.
We turn the approved direction into the formats, placements and launch collateral your team needs.
- 03
Ship the launch.
Clean, launch-ready files and a system your team can keep using after the first drop.
06 · Start small · Scale smart
Choose your
starting line.
No mystery bundles. Just a clear first move and room to build.
The test drive
Paid Pilot
Price: €750
1 master key visual + 5 materially different static adaptations.
- One approved master direction
- 5 materially different static adaptations
- One focused feedback round
The full drop
Static LaunchPack
Price: from €1,200
One approved master direction + up to 12 static adaptations. Larger systems scoped separately.
- One approved master direction
- Up to 12 static adaptations
- Larger systems scoped separately
Motion and trailer production available as an add-on, scoped per project.
Need something custom? Tell us what you’re shipping →
07 · The studio
Small studio.
Big signal.
Pogos Kazarian — Founder / Creative Production
MALENO is a tight creative-production studio built for the space between “the game is ready” and “the world has noticed.”
We keep the room small, the feedback sharp, and the work close to the game. Fewer handoffs, more point of view, and a system your team can keep using after launch.
08 · Good to know
Questions
studios ask.
What do you need from our team?
An approved game build, existing art pack or brand guide, and a clear idea of where the creative needs to go first. We can help shape the brief from there.
Can we work under NDA?
Yes. Confidentiality is standard for unreleased builds, art packs, launch plans, and any sensitive studio information.
How do you handle AI-assisted tools and client IP?
We only use AI-assisted tools when agreed in advance, and we never use client IP or unreleased materials to train public models. Your source files and approvals stay yours.
Do you support localization?
Yes. We can prepare adaptable layouts and localized static variants for priority markets, with copy supplied or coordinated through your team.
How many revisions and how fast?
Paid Pilots include one focused feedback round. LaunchPacks are scoped with a clear review cadence, turnaround, and handoff list before we start.
Do we receive source files?
Yes. Final handoff includes the agreed production-ready exports and organized source files for the delivered system.
09 · Let’s make some noise
Have a game
in the works?
Tell us where it’s headed. We’ll tell you what it could look like when it gets there.
hello@maleno.studio